Smoke opera? A content analysis of the presentation of smoking in TV soap

Anthony Piepe, Peter Charlton, Judy Morey, Carol White, Paul Yerrell

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

CONTENT analysis of 68 episodes of soap opera show higher frequencies of smoking in UK soaps compared with US dramas or sitcoms. In UK soaps the smoking characters tend to be portrayed as insecure or vil lainous. Preliminary results from a secondary school audience study show considerable interpenetration between the fictional presentation of smoking and children's perceptions.

Original languageEnglish
Pages (from-to)199-203
Number of pages5
JournalHealth Education Journal
Volume45
Issue number4
DOIs
Publication statusPublished - Dec 1986

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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