Personal and lifestyle characteristics predictive of the consumption of fast foods in Australia

Philip Mohr, Carlene Wilson, Kirsten Dunn, Emily Brindal, Gary Wittert

Research output: Contribution to journalArticlepeer-review

55 Citations (Scopus)


Objective: To identify key predictors of fast-food consumption from a range of demographic, attitudinal, personality and lifestyle variables. Methods: We analysed data from a nationwide survey (n = 20 527) conducted in Australia by Nielsen Media Research. Items assessing frequency of fast-food consumption at (1) eat in and (2) take away were regressed onto 12 demographic, seven media consumption, and 23 psychological and lifestyle variables, the latter derived from factor analysis of responses to 107 attitudinal and behavioural items. Results: Stepwise multiple regression analyses explained 29.6% of the variance for frequency of take-away and 9.6% of the variance for frequency of eat-in consumption of fast foods. Predictors of more frequent consumption of fast food at take away (and, to a lesser extent, eat in) included lower age - especially under 45 years, relative indifference to health consequences of behaviour, greater household income, more exposure to advertising, greater receptiveness to advertising, lesser allocation of time for eating, and greater allocation of time to home entertainment. There were no effects for occupational status or education level. Conclusions: The effects for age suggest that fast-food take-away consumption is associated with a general cultural shift in eating practices; individual differences in attitudinal and lifestyle characteristics constitute additional, cumulative, predictive factors. The role of advertising and the reasons for the lesser explanatory value of the eat-in models are important targets for further research.

Original languageEnglish
Pages (from-to)1456-1463
Number of pages8
JournalPublic Health Nutrition
Issue number12
Publication statusPublished or Issued - Dec 2007
Externally publishedYes


  • Fast foods
  • Lifestyle
  • Obesity
  • Obesogenic

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health

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