Lucy Simmonds

  • 101 Citations
  • 5 h-Index
20102020

Research output per year

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Personal profile

Public Profile

Dr Lucy Simmonds is a Postdoctoral Research Fellow. She holds a PhD in marketing and a Bachelor of Health Sciences (Honours). Lucy is a former Endeavour Research Fellow at the University of Texas at Austin. She has experience as a science communicator for government and not-for-profit organisations. Lucy’s research uses consumer behaviour techniques to translate health evidence into practice and behavioural change. Her interests include social marketing, health promotion, and implementation science.

 

Qualifications

Doctor of Philosophy

Bachelor of Science in Genetics (Major) / Bachelor of Health Sciences (Honours)

Graduate Diploma in Science Communication

Diploma in Languages (Japanese)

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Research Output

  • 101 Citations
  • 5 h-Index
  • 8 Article
  • 3 Review article

A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention

Simmonds, L., Bogomolova, S., Kennedy, R., Nenycz-Thiel, M. & Bellman, S., 1 Jan 2020, In : Psychology and Marketing.

Research output: Contribution to journalArticle

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Simmonds, L., Bellman, S., Kennedy, R., Nenycz-Thiel, M. & Bogomolova, S., 1 Apr 2020, In : Journal of Business Research.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Simmonds, L., Bellman, S., Kennedy, R., Nenycz-Thiel, M. & Bogomolova, S., 1 Apr 2020, In : Journal of Business Research. 111, p. 241-248 8 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)